SAMSUNG Head office,Empire Tower 33rd-34th Fl.
Empire Tower Bangkok,ThailandBack
Client: Thai Samsung Electronics (Thailand) Co.,Ltd.
Location: Empire Tower Bangkok,Thailand
Photos: MADA design factory Co.,Ltd.
Credits: MADA design factory Co.,Ltd.
Partners Incharge: Ananchai Jirawiwattanan
Project Leader: Nichary Pongsomboon,Nisachol Loetritsirikul
Team: Nattasit Sirimongkolnawin,Attapong Jaruwattanakul,Haritcha Aramkiuea
Description: SAMSUNG is a well-known brand which there are many office locations all around the world including this project is located in the central business district (CBD) in Bangkok – Sathorn Road. CFO and management team of SAMSUNG need to create collaboration areas to inspire their employees for every team, and also they need to add more creative hubs rather than meeting rooms. The most significant thing before we start the project is to brainstorm with every team which is quite hard to persuade everyone to agree with the concept that we proposed. Therefore, our inspiration came from some countries that SAMSUNG offices are located around the world. Of course, they all love our concept then we started to propose to bring Thai culture to the reception area which welcomes to all visitors and notices them that here is SAMSUNG Bangkok, Thailand. Quintessentially, we are not only bringing some characteristics from each country but also creating functioned spaces, fun elements, and happiness in the workplace. On top of that, SAMSUNG’s existing innate identity is quite strong in their corporate colour; as a result, we also brought some various colours into space which came from the nature of those countries. Scrutinising, the challenge of this project is a renovating project. By this, it means that we need to do construction at night time and weekend; thus, the main factor is time. Obviously, many efforts came from everyone, especially SAMSUNG team, and our business partners including contractor, suppliers, furniture suppliers, engineers and project owner.